Ready for smart marketing? Ready for relevant and timely conversations?

Ready for smart marketing? Ready for relevant and timely conversations?

Then we’d like to talk to you.

Cabestan are specialists in consumer engagement by email and SMS. We are the only SaaS solution to manage all of your online marketing campaigns.

Watch our short video and learn how Cabestan can help you revolutionise customer engagement with your brand.

Then give us a call on 207 250 4749, or email us at builttoperform@cabestan.co.uk to discuss how Cabestan’s integrated solution can benefit you.

Click here to watch the video.

How Behavioural Targeting Can Increase Your Marketing ROI

Behavioural targeting is a hot topic at the moment in the UK. This is due to a new EU Directive which has now entered UK law as of 25 May. The Directive (EU Directive 2009/136/EC) is part of the ‘Telecoms Reform Package’ which amends a handful of EU laws. In this instance it has changed the parameters of use of ‘cookies’ which has a direct effect on behavioural targeting. The big shift is from giving consumers the ‘right to refuse’ having a cookie left on their system to requiring the user to give their explicit consent to allow the use of a cookie.

The dust is still settling on how this will actually be acted upon, but suffice to say it is going to have a massive impact on behavioural targeting.

What is behavioural targeting?

The SaaS solution for eCRM – addressing each department’s needs

In large companies you often find a healthy sense of competition between departments: marketing compete with sales, while IT compete with… well everyone else.

A bird’s eye view will recognise that each division plays an important role in the company’s success - though each go about their work in very different ways.

When it comes to eCRM, each department has specific needs and requirements from any eCRM system. The problem arises when these needs are in conflict.

The difficulty with building a crm business management system is to build in the required functionality for each division’s specific needs. Without a lengthy consultancy process to gather each teams’ work flow requirements, plus a lengthy multi-round testing procedure, chances are that you are going to end up with a system which doesn’t quite match the requirements for each division. This leads to eCRM being an impediment, rather than an aid, to achieving results.

This is where an SaaS crm solution really shines.

eCommerce Expo - Manchester

Are you stuck on how to plan and implement an effective eCRM strategy? 

Would you like to have a powerful 360° view of your customer?

Would real time statistical and behavioural data on your customers allow you to plan effective multichannel marketing campaigns?

If you answered yes to any of these questions, then come speak to us at the eCommerce Expo in Manchester on Thursday 26 May, 2011.

You’ll find us on stand 129 and we’d be happy to demo Cabestan’s powerful customer relationship management platform .

The Adoption of Centralised Datamart Marketing - an ideal Integrated Marketing Solution

We’ve been thinking about a recent blog post on Brand Republic’s site announcing that Heineken has appointed Indicia to develop a new database marketing environment for the brand in order to improve their CRM business.

Read the full announcement here.

Xavier Bastien, Cabestan’s International Director of Development and Director of Marketing, comments that “the trend towards integrated marketing solutions is accelerating with big brands like Heineken starting to realise the benefits of centralising data.”  

The Bookie’s Favourite

When wagering on various multichannel marketing campaign threads, are the Mcommerce odds the best bet? 

As part of an integrated marketing solution , it’s sure looking good for Mcommerce – barely out of the gate and already tearing up the racetrack.

Not sure why we say that? Check out some of these stats about mobile phone use and Mcommerce takeup:

• 5 billion SMS messages sent daily by 4.2 billion active SMS users
• 68 million mobile internet users and growing daily
• 40% of iPhone users report they browse the web more on their handsets than they do on their PCs
  

Selling a SaaS CRM Solution to your IT Director

Overcoming Objections to SaaS Software from your IT Department

The Clouds above

It used to be thought that clouds above were a bad thing – possibly hinting to rain on the way or at least a block of the minimal amount of sun we actually receive on this little isle.

But ‘cloud’ has a whole new meaning which has emerged over the last couple of years. That of ‘cloud computing’ which is changing the way we approach many systems including crm business solutions.